Why CBD is Becoming More Popular in Recent Years
In recent years, the popularity of cannabidiol (CBD) has increased significantly.
This compound, found in the cannabis plant, has infiltrated society as an effective natural treatment for a wide range of medical conditions. Most people are now familiar with CBD and the health benefits it offers.
With this widespread awareness, predictions show that the global CBD market could reach the $2024 billion mark by 20. But why has CBD’s popularity increased so much? Below, we explore the key factors that have contributed to CBD’s growing popularity in recent years:
Adoption of CBD Oil by Other Industries
Part of the reason CBD is everywhere is because it is being used by other industries. The compound is increasingly being used to develop various products. Aside from the medical industry, CBD has found its way into other industries such as vaping, cosmetics, food and beverages, as well as pets.
Companies in these industries are increasingly trying to take advantage of the benefits that this compound offers by integrating it into their products. In the cosmetics industry, several companies have already launched a range of products that contain CBD oil. These companies are marketing these products in accordance with the proven benefits of CBD for skin health.
In the food and beverage space, coffee shops are adding CBD oil to hot drinks and protein shakes. Breweries are also selling beers infused with CBD oil. This widespread acceptance of CBD oil has encouraged more people to take CBD oil, leading to increased interest in the compound.
In the pet industry, the use of CBD oil to treat common health conditions in dogs and cats has increased. The administration of CBD oil to pets has become so popular that more people are also feeding their dogs edibles that are infused with CBD oil.
Legalization of CBD products
The legal framework for CBD has changed significantly since 2018, with several countries now legalizing CBD products such as CBD oil. In the US, for example, the Farm Bill in late 2018 decriminalized CBD oil at the federal level.
In addition, the U.S. Food and Drug Administration made a groundbreaking decision when it approved Epidiolex, a CBD-based drug. The FDA approved this drug for the treatment of Dravet syndrome, a life-threatening type of epilepsy that develops in childhood. This decision thus reinforced the idea that CBD-based drugs are effective and credible, which has contributed to the growing popularity of CBD.
Growing Evidence of CBD Efficacy
For a long time, the potential of CBD was based on anecdotal evidence gathered from a sample of studies. The availability of in-depth research on CBD oil was largely animal-based research in laboratory settings. This led many people to view CBD oil as a product that had little effect on humans.
However, this has changed significantly in recent years. There is a growing body of research that disproves previous theories about CBD and proves its effectiveness in addressing a wide range of health conditions. For example, data available from the National Institute of Health shows that CBD oil is effective in treating anxiety and insomnia in children suffering from post-traumatic stress disorder.
Studies have also shown that CBD has antidepressant effects due to its ability to act on serotonin receptors in the brain that regulate social behavior and mood. This scientific evidence of CBD’s effectiveness in treating various health conditions in humans has fueled its popularity in recent years.
Increased influencer interest in CBD
Traditionally, influencers have shied away from controversial products. That’s why CBD products weren’t advertised on social media platforms before. However, this is changing rapidly. In 2019, there were a large number of influencers who were willing to partner with companies that develop CBD oil products to promote them in the market. This move has played a major role in taking CBD to the next level in popularity, even now in 2020.
Closing comments
Products that help people solve their problems are quickly gaining popularity. This is what is happening with CBD. Just a few years ago, CBD products were unknown to many people. However, as evidence of their effectiveness in treating medical conditions such as epilepsy, pain relief, and mental illness, the demand for CBD products has grown exponentially.
This evidence is increasingly convincing governments to legalize the use of CBD in their jurisdictions and to gain approval from relevant regulatory bodies. These factors are contributing to the popularity of CBD around the world. As more industries begin to develop CBD products, it will be interesting to see how much the CBD market grows in the coming years.
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